Digital Marketing AEC

Duration

2 Years | 4 Semesters (Including internship or professional integration project)

Salary range

$36,000 - $72,000 per annum

Delivery Method

Instructor Led classroom

Language of Instruction

English & French

Program

The goals of the program reflect the general and specific goals of technical training. The Digital Marketing AEC program aims to allow students to develop the skills necessary to work as a digital marketing technician. They will acquire skills in intelligence, strategy, community management, SEO (natural and paid), content creation, CMS use, UX and customer service, among others. More generally, through the concepts to which they will be exposed in class, the learning activities offered and the internship, they will also develop a behavior appropriate to the integration of the work functions targeted by the program.

Financial Aid

Flexible Schedules

Placement Assistance

Hands on, Job oriented training

Key Courses

In accordance with the general goals of technical training, the specific training component of the AEC program in digital marketing aims to :
Enable students to become competent for the job function targeted by the program
Perform the functions, tasks and activities of the profession to a sufficient level to be hired as a digital marketing technician.
Help students integrate into working life by providing general information on the job market, as well as an understanding of the context specific to the profession targeted by the program.
Encourage students' personal development and ongoing professional growth.
Ensure students' future mobility by helping them develop career management skills.

Skills gained after completing this program:

Relationship management
Marketing strategy for digital platforms
Marketing communications and digital platforms
Promoting products and services through mass media
Website optimization - Content marketing - SEO Search Engine Optimization
Search engine optimization - SEM Search Engine Marketing
Publishing content for digital platforms
Media integration on digital media - Design and computer graphics
Content production for communities and digital platforms
Strategic web and social media monitoring
User experience on digital platforms
Develop a media plan for digital platforms
Integrated customer service management

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Possible Career Opportunities

Digital Marketing analyst
Content Marketer
Social Media Analyst
SEO Analyst
Email Marketing Analyst
Digital Advertising Analyst
Analytics Manager

Prerequisites

Quebec Secondary V or equivalent
English language requirements: Ielts 5.0 (nothing less than 5.0 in any individual module) or equivalent accepted test (duolingo, Matrix, Language Canada accredited members, TOEFL etc…)
Exemption: Students having a High School Diploma from native English speaking countries (example: Nigeria, Philippines)
French language requirements: A1 to B2 French program (4 levels) is mandatory for those students who wish to pursue AEC in English;
Exemptions from French program registration: Students are exempt from Matrix College’s French language program, if they produce a proof of B2 level third party test / Matrix’s online placement test or have a High School Diploma in French from French speaking countries or have a B2 level certificate from Languages Canada accredited members.

NWY.2B Digital Marketing ACS